Norberto M. Grzywacz

Norberto M. Grzywacz is Professor of Psychology at Loyola University Chicago. His interests are in cognitive and computational neuroscience of decision-making values. Part of his work has focused on aesthetic values, bringing him to question why people experience certain visual scenes and auditory pieces as beautiful or ugly. These inquiries have steered him to study perception and art, including neuroscientific-based studies of the great paintings, popular music, movies, and architecture. These studies and others involving decision-making values have led to explanations of the formation of individuality and culture, instability of preference, and social influences on choice.